Conversion Rate and ROAS Calculator
Conversion rate, revenue, cost per conversion and return on ad spend from one set of numbers.
Results
Conversion rate
2.2000
%
Revenue
7854.00
Cost per conversion
6.42
Return on ad spend
6.545
Value per visitor
0.9240
What this tool does
Conversion rate on its own says nothing about whether a campaign works: a two percent rate is excellent if each sale is worth forty euros and disastrous if it is worth four. Putting the value and the spend alongside it is what turns a statistic into a decision.
Formula
conversion = shares ÷ visits × 100
Variables
| Symbol | Meaning | Unit |
|---|---|---|
vs | Visitors or leads | — |
cv | Conversions | — |
av | Average order value | — |
sp | Amount spent | — |
CR | Conversion rate | % |
RV | Revenue | — |
CPA | Cost per conversion | — |
RS | Return on ad spend | — |
VV | Value per visitor | — |
Worked example
- Visitors or leads8500
- Conversions187
- Average order value42
- Amount spent1200
- Conversion rate2.2000 %
- Revenue7854.00
- Cost per conversion6.42
- Return on ad spend6.545
- Value per visitor0.9240
Limitations
- The result is an estimate based only on the values you type. Real situations often include factors this calculator does not know about.
- The tool works with whatever currency you use for the inputs; it does not convert between currencies.