Newsvendor Model Calculator (How Much to Order for Uncertain Demand)
The best quantity to order for a product you can only buy once before demand is known, from the price, cost, leftover value and the average and spread of demand.
Results
What this tool does
The newsvendor problem balances two mistakes: ordering too little loses the margin on every sale you miss, ordering too much loses the difference between cost and what leftovers fetch. The best order is the quantity at which the chance of not running out equals the critical ratio, margin divided by margin plus loss — so a high-margin item should be ordered above average demand and a low-margin one below it. Demand is assumed normal, and the 'extra above average' is the safety stock that pays for itself. The model works well for perishable, seasonal or one-shot goods.
Formula
critical ratio = (price − cost) ÷ (price − salvage) · best order Q* = μ + z σ, z = Φ⁻¹(critical ratio)
Variables
| Symbol | Meaning | Unit |
|---|---|---|
pr | Selling price per unit | — |
co | Cost per unit | — |
sv | Value of an unsold unit (salvage) | — |
mu | Average demand | — |
sg | Standard deviation of demand | — |
Q | Best quantity to order | — |
CR | Critical ratio (chance of not running out) | % |
BF | Extra above average demand | — |
LS | Expected sales lost | — |
LF | Expected units left unsold | — |
EP | Expected profit | — |
Worked example
- Selling price per unit12
- Cost per unit5
- Value of an unsold unit (salvage)1
- Average demand200
- Standard deviation of demand40
- Best quantity to order214
- Critical ratio (chance of not running out)63.6 %
- Extra above average demand14
- Expected sales lost9.9
- Expected units left unsold23.9
- Expected profit1235
Limitations
- The result is an estimate based only on the values you type. Real situations often include factors this calculator does not know about.
- The tool works with whatever currency you use for the inputs; it does not convert between currencies.